The Essentialist CEO | Free Workshop

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Kasey Jones

Essentialist CEO

Essentialist CEO Collective

Stop Wondering Where Your Next Client Is Coming From

Get surgical precision on exactly what YOU need to turn your inconsistent, referral-dependent income into predictable $30-50K+ months - without spending years figuring out "marketing."

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Most business programs give you 100 strategies and hope something works. We give you surgical precision on the ONE thing that will move YOUR business forward fastest, plus intensive implementation support to actually make it happen.

100+ Founders Joined

Which Type of "Out of Control" Entrepreneur Are You?

"Where's My Next Client?" Entrepreneur

Your income swings wildly. Good months hit $25K, bad months drop to $8K—and you have absolutely no idea why.

You're at the mercy of whether someone happens to refer you this month or not. You know you need to "do marketing" but you don't even know what that means for YOUR business.

"Where's My Next Client?" Entrepreneur

You've had great months (sometimes $20-30K) but you're constantly anxious about where the next client is coming from.

You rely almost entirely on referrals, and when they dry up, you panic. You know you should be "doing marketing" but you don't even know what that means for YOUR business. You feel like you're one dry spell away from disaster.

"Where's My Next Client?" Entrepreneur

You've had great months (sometimes $20-30K) but you're constantly anxious about where the next client is coming from.

"Referral Roulette" Entrepreneur

Your income swings wildly based on who refers you when. You've tried to build a "pipeline" but nothing seems to work consistently.

You're doing good work, clients love you, but you can't figure out how to make the revenue predictable. You know you need "lead generation" but every strategy you try feels forced or doesn't fit your business.

"Referral Roulette" Entrepreneur

Your income swings wildly based on who refers you when. You've tried to build a "pipeline" but nothing seems to work consistently.

"Too Smart To Be This Stressed" Entrepreneur

You just left a high-paying corporate role or sold a business. You're used to making great money, and you know you're good at what you do—but building something from scratch is completely different from working within an existing system.

You need clients but you have no idea how to get them without feeling salesy or desperate.

"Too Smart To Be This Stressed" Entrepreneur

You need clients but you have no idea how to get them without feeling salesy or desperate.

"Too Smart To Be This Stressed" Entrepreneur

You need clients but you have no idea how to get them without feeling salesy or desperate.

If you recognized yourself in any of these descriptions, the Essentialist CEO Collective is designed specifically for entrepreneurs like you.

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Meet Your Guide:

Kasey Jones, the Essentialist CEO who's been exactly where you are

Meet Your Guide:

Kasey Jones, the Essentialist CEO who's been exactly where you are

I'm not going to tell you I have it all figured out—because that would be a lie, and you deserve better.

What I will tell you is that I've spent the last 8 years living the exact struggle you're facing right now. Despite having almost 20 years of experience helping venture-backed startups generate millions in revenue, my own consulting business was a rollercoaster of $30K months followed by $3K months. I knew I should be making more, but couldn't figure out what was blocking me.

The breakthrough came when I stopped trying to follow everyone else's "proven formulas" and got surgical precision on what made ME uniquely valuable. Once I applied the same positioning principles I was teaching others, I went from inconsistent $10-20K months to consistently $40-50K months—while doing work that actually energized me instead of draining me.

Here's what makes my approach different:

I don't just teach theory. I'm actively building my own business using these exact principles, sharing my failures and learnings in real-time. When I teach you about positioning, it's because I just spent last month testing it in my own business. When I show you how to build predictable revenue, it's because I'm living that discipline daily.

You're not getting advice from someone who "made it" and forgot what the struggle feels like. You're getting guidance from someone who's in the trenches with you, just a few steps ahead on the path.

I'm not going to tell you I have it all figured out—because that would be a lie, and you deserve better.

Here's what makes my approach different:

You're not getting advice from someone who "made it" and forgot what the struggle feels like. You're getting guidance from someone who's in the trenches with you, just a few steps ahead on the path.

100+ Founders Joined

The Tangible Results That Give Me Authority to Guide You

My Corporate Track Record (Before I Knew What I Know Now):

Sourced millions of dollars in revenue within 3 quarters working with venture-backed startups
Turned a $4K event budget into a $125K deal within 90 days (3,000%+ ROI)
Created 3 of the top 5 highest ROI marketing campaigns at one company
Helped bootstrap SaaS companies 2-3x their revenue within 3-6 months
Grew one fintech startup from 4 co-founders to 60-70 employees with $12M raised

Sourced millions of dollars in revenue within 3 quarters working with venture-backed startups
Turned a $4K event budget into a $125K deal within 90 days (3,000%+ ROI)
Created 3 of the top 5 highest ROI marketing campaigns at one company
Helped bootstrap SaaS companies 2-3x their revenue within 3-6 months
Grew one fintech startup from 4 co-founders to 60-70 employees with $12M raised

My Entrepreneurial Breakthrough (After I Applied These Principles):

Built my own agency to $50K/month before burning out (and learning the importance of building systems that scale without killing yourself)
Went from inconsistent $10-20K months to consistently $40-50K/month when I got surgical precision on my positioning

Built my own agency to $50K/month before burning out (and learning the importance of building systems that scale without killing yourself)
Went from inconsistent $10-20K months to consistently $40-50K/month when I got surgical precision on my positioning

Client Results I've Delivered Using These Exact Methods:

Peter (Communications): $500-1K projects → $20K retainer in 5-6 weeks
Paula (HR Consultant): ~$10K/month → $70K/month as one-person business
Stuart (Copywriter): Struggling for months → sold new offer for 7x expected price → $19K retainer
Jason (Agency): Mapped and sold 4 new $10K+ clients within 6 weeks
Amy: Got a VC firm to write her into their term sheets as required for all funded startups
Multiple clients have hit consistent $10K+ monthly milestones by getting surgical precision on their positioning

Peter (Communications): $500-1K projects → $20K retainer in 5-6 weeks
Paula (HR Consultant): ~$10K/month → $70K/month as one-person business
Stuart (Copywriter): Struggling for months → sold new offer for 7x expected price → $19K retainer
Jason (Agency): Mapped and sold 4 new $10K+ clients within 6 weeks
Amy: Got a VC firm to write her into their term sheets as required for all funded startups
Multiple clients have hit consistent $10K+ monthly milestones by getting surgical precision on their positioning

The Pattern I've Discovered:

The biggest difference between entrepreneurs who make consistent money versus those who don't isn't skills or experience—it's crystal clear positioning that turns their authentic differentiators into predictable client attraction.

APPLY TO JOIN THE COLLECTIVE

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100+ Founders Joined

The 10 Frustrating Realities You're Facing Right Now

Completely Out of Control Income: You have no idea where your next client is coming from, which makes planning impossible and keeps you in constant low-level panic

Referral Dependency Prison: You built your business on referrals that have now dried up, and you never actually built a real client acquisition system

Wildly Inconsistent Revenue: Your income swings from $20-30K months to $5-10K months with no predictable pattern, making it impossible to feel secure

"I Should Be Making Way More" Frustration: You're experienced and skilled, but your income doesn't reflect your expertise—and you can't figure out why

Generic Positioning Trap: You sound like everyone else in your industry because you're not sure how to differentiate yourself, resulting in competing on price instead of value

Marketing Confusion Paralysis: You know you "should be doing marketing" but you have no idea what that even means for YOUR specific business

Too Busy Working IN the Business: You're always executing client work with no time to build the systems that would actually create predictable revenue

Strategy Overwhelm: You've tried multiple "proven formulas" but nothing works for YOUR specific situation, leaving you more confused than when you started

Built a Side Hustle, Not a Business: You realize you never actually built business infrastructure—every project is custom, every proposal is from scratch, nothing compounds

Fear That Your Best Months Are Behind You: You've had good months before but can't figure out how to make them consistent, and you're terrified you'll never crack the code

Sound familiar?

You're not alone. These are the exact challenges I help entrepreneurs solve through surgical precision positioning and systematic implementation.

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100+ Founders Joined

The 3 Biggest Mistakes That Keep You Stuck (And How We Fix Them)

MISTAKE #1

Treating Symptoms Instead of Diagnosing the Root Problem

Treating Symptoms Instead of Diagnosing the Root Problem

What You're Doing

Trying to fix your "marketing problem" or "lead generation problem" when what you actually have is a positioning problem. You're implementing tactics without having the foundational clarity that makes tactics work. You're trying to build a pipeline before you even know exactly who you're building it for or what transformation you're selling.

What You're Doing

Why This Kills Your Results

No amount of LinkedIn content, networking, or "showing up consistently" fixes unclear positioning. When you can't clearly articulate who you serve and what specific transformation you deliver, every marketing effort is inefficient at best and completely wasted at worst. You end up shouting into the void, hoping someone will figure out why they should hire you.

Why This Kills Your Results

How We Fix This

The Essentialist Compass assessment identifies exactly what's blocking YOUR progress—and 90% of the time, it's Element 1 (positioning). We give you surgical precision on your positioning, then build your client acquisition strategy on that solid foundation. You'll have a one-sentence description of your unique transformation that premium clients immediately understand, turning your expertise into a magnet instead of making you chase referrals.

How We Fix This

MISTAKE #2

Building a Referral-Dependent Side Hustle Instead of a Real Business

Building a Referral-Dependent Side Hustle Instead of a Real Business

What You're Doing

Relying on referrals and luck instead of building systematic client acquisition. Operating without real business infrastructure—every project is custom, every proposal is from scratch, nothing carries forward. You're always reactive, never strategic, because you're too busy working IN the business to work ON it. You never built a real business—you built a full-time side hustle.

What You're Doing

Why This Kills Your Results

Referral-dependent businesses feel completely out of your control because they ARE out of your control. When referrals dry up, you panic. When they flow, you're swamped. You can't plan, can't scale, can't feel secure. The "too busy to build systems" trap keeps you stuck in the exact pattern that's making you too busy in the first place.

Why This Kills Your Results

How We Fix This

We help you build actual business infrastructure that creates predictable revenue. You'll develop your systematic client acquisition approach, create templates and frameworks that scale, and design systems where everything compounds instead of disappearing. Through our quarterly Sprint Intensives, you get focused implementation time with extra support to actually BUILD the systems that make your business controllable and scalable.

How We Fix This

MISTAKE #3

Trying Everything Instead of Getting Surgical Precision on the ONE Thing

Trying Everything Instead of Getting Surgical Precision on the ONE Thing

What You're Doing

Implementing 100 different strategies hoping something will work. Jumping from LinkedIn to podcasts to cold email to partnerships without focusing long enough on any one approach to make it work. Following "proven formulas" that don't fit your specific situation. You're drowning in strategies but starving for precision on what YOU specifically need to do next.

What You're Doing

Why This Kills Your Results

Scattered effort creates scattered results. When you're trying everything, you're mastering nothing. Complexity is the enemy of execution—and execution beats information every time. Most entrepreneurs have 100x more strategies than they need and 1/10th the focus required to make any single one work.

Why This Kills Your Results

How We Fix This

Using The Essentialist Compass assessment, we identify your ONE priority element that's blocking your growth. Instead of generic advice, you get surgical precision on exactly what YOU need to do next, with a clear implementation roadmap and bi-weekly coaching to keep you focused. We help you ignore 99% of business advice so you can focus relentlessly on the 1% that will actually move YOUR business forward fastest.

How We Fix This

This Is Your Moment to Choose

Another Year of Referral Roulette, or Surgical Precision That Changes Everything

Right now, you have a choice.

You can close this page and go back to wondering where your next client is coming from. You can keep relying on referrals and hoping your network shows up. You can continue with inconsistent $10-20K months while knowing you should be making significantly more. You can spend another year "trying to figure out marketing" without any real system.

Or you can join The Essentialist CEO Collective and get surgical precision on exactly what YOU need to turn your referral-dependent income into predictable $30-50K+ months.

Here's what I know after 8 years of entrepreneurial struggle followed by breakthrough: The entrepreneurs who win aren't the ones with the most strategies or the most courses. They're the ones who get crystal clear on what's actually blocking them, then focus relentlessly on fixing that ONE thing with proper support.

What makes the Accelerator different from every other program you've tried?

You're not getting 100 strategies and hoping something works. You're getting surgical precision on the ONE thing blocking YOUR progress, identified through comprehensive assessment.

You're not buying a course and wishing yourself luck. You're getting intensive implementation support through quarterly Sprints that help you actually BUILD what you need.

You're not joining a generic community where everyone's scattered across different problems. You're joining entrepreneurs who are all working on the same challenge during Sprint intensives, creating focused momentum.

You're not getting advice from someone who "made it" years ago and forgot the struggle. You're getting guidance from someone in the trenches with you, sharing real-time learnings.

You're not choosing between business success and life integration. You're learning to build a business that funds your dream life instead of consuming it.

The entrepreneurs who join programs like this fall into two categories:

Those who take action immediately—They join, take the assessment, identify their priority element, jump into the next Sprint, and start implementing with community support. These are the people posting wins in 60-90 days.
Those who wait for the "perfect time"—They bookmark this page, think about it for weeks or months, and either join when their situation gets desperate or miss the opportunity entirely while another year of inconsistent income passes.

Which entrepreneur are you?

Here's the reality: Your expertise isn't going to become more valuable while you wait. Your experience isn't going to magically turn into predictable clients. Another $20K month followed by a $5K month doesn't get you any closer to consistent $30-50K+.

But getting surgical precision on what's actually blocking you? Building real business infrastructure during focused Sprints? Having bi-weekly coaching to troubleshoot as you implement? That changes everything.

The assessment takes 20 minutes. Your first Sprint could give you the positioning clarity you've been missing for years. Your 90-day roadmap could be the difference between another year of referral roulette and finally having a business you actually control.

Your ability to build a real business isn't going to improve while you wait. It's ready right now—you just need the surgical precision to build it.

Right now, you have a choice.

Or you can join The Essentialist CEO Collective and get surgical precision on exactly what YOU need to turn your referral-dependent income into predictable $30-50K+ months.

What makes the Accelerator different from every other program you've tried?

You're not getting 100 strategies and hoping something works. You're getting surgical precision on the ONE thing blocking YOUR progress, identified through comprehensive assessment.

You're not buying a course and wishing yourself luck. You're getting intensive implementation support through quarterly Sprints that help you actually BUILD what you need.

You're not getting advice from someone who "made it" years ago and forgot the struggle. You're getting guidance from someone in the trenches with you, sharing real-time learnings.

You're not choosing between business success and life integration. You're learning to build a business that funds your dream life instead of consuming it.

The entrepreneurs who join programs like this fall into two categories:

Those who take action immediately—They join, take the assessment, identify their priority element, jump into the next Sprint, and start implementing with community support. These are the people posting wins in 60-90 days.
Those who wait for the "perfect time"—They bookmark this page, think about it for weeks or months, and either join when their situation gets desperate or miss the opportunity entirely while another year of inconsistent income passes.

Which entrepreneur are you?

Your ability to build a real business isn't going to improve while you wait. It's ready right now—you just need the surgical precision to build it.

APPLY TO JOIN THE COLLECTIVE

LIMITED ONE-TIME OFFER

APPLY TO JOIN THE COLLECTIVE

LIMITED ONE-TIME OFFER

JOIN ESSENTIALIST CEO COLLECTIVE

LIMITED ONE-TIME OFFER

Join now – spots are limited and registration closes in 48 hours!

Frequently Asked Questions

I've tried so many business programs and courses. How is this different?

Most programs give you a "proven formula" and wish you luck implementing it alone. We start with The Essentialist Compass assessment to identify exactly what's blocking YOUR specific progress, give you the precise roadmap for your situation, then provide intensive implementation support through quarterly Sprints plus bi-weekly coaching. You're not buying information—you're getting a complete implementation system with the support to actually make it work.

What if I can't attend the live Sprints or coaching calls?

All Sprints and calls are recorded and available for replay. You can submit questions in advance through the community platform. However, the live interaction, real-time troubleshooting, and Sprint accountability is where the magic happens—that's why Accelerator members have live access and Essential members only get recordings. If you genuinely can't attend most live sessions, Essential might be the better starting point.

How quickly will I see results?

The assessment gives you immediate clarity on your priority element within 20 minutes. Most Accelerator members report feeling less overwhelmed and more focused within the first week. Tangible business results typically start showing up within 60-90 days of focused Sprint implementation, with significant breakthroughs often happening in months 3-6. Remember: you didn't build your referral dependency overnight, and you won't fix it overnight—but focused implementation with support moves infinitely faster than trying to figure it out alone.

What if I'm already making decent money? Is this for me?

If you're making "decent money" but it's wildly inconsistent and completely out of your control—and you know you should be making significantly more based on your expertise—then yes, absolutely. This is specifically designed for entrepreneurs making $10-20K inconsistently who should be at $30-50K+ predictably. The gap between where you are and where you should be is almost always about positioning and systems, not skills or experience.

Can I start with Essential and upgrade to Accelerator later?

Yes! Many members start with Essential to access the course and assessment, then upgrade to Accelerator when they're ready for intensive Sprint participation and live coaching. When you upgrade, you'll pay the difference between the tiers and get immediate access to all Accelerator benefits including the next Sprint Intensive.

What if positioning isn't my problem? What if I need help with something else?

That's exactly what the Essentialist Compass assessment reveals. While 90% of entrepreneurs are stuck on Element 1 (positioning), some are actually stuck on pipeline (Element 2), delivery systems (Element 3), backend operations (Element 4), or mindset (Element 5). The assessment identifies YOUR specific bottleneck, and your 90-day roadmap focuses on exactly what YOU need. Plus, Sprints rotate through different elements so you get intensive implementation support on whatever you need to build.

I'm in a "boring" or conservative industry. Will this work for me?

Conservative industries actually provide the BIGGEST opportunity for authentic positioning because everyone else is playing it safe and sounding exactly the same. Some of our biggest success stories come from people in traditionally "boring" industries who learned to differentiate themselves. When everyone else is generic, your authentic positioning becomes even more valuable.

What's the time commitment?

Plan for 3-5 hours per week during Sprint Intensives (when you're actively building something), 2-3 hours per week during non-Sprint months (for coaching calls and implementation). The bi-weekly coaching calls are 90 minutes each. The real question isn't "do I have time?" but "what am I currently spending time on that ISN'T moving my business forward?" Most members find they actually save time because they stop spinning wheels on ineffective strategies.

What if I realize I need 1:1 support instead?

The Accelerator provides incredibly focused support through Sprints and bi-weekly coaching—many members say it feels like 1:1 coaching without the $5,000+/month price tag. However, if you determine you need dedicated 1:1 strategic support, we can discuss private consulting options. But most entrepreneurs don't need 1:1 coaching—they need surgical precision on what to focus on plus implementation support, which is exactly what Accelerator provides.

What level of business is this designed for?

The Accelerator is designed for experienced entrepreneurs who are already making $10-20K+ monthly (inconsistently) and know they should be at $30-50K+ predictably. You should have proven expertise in your field and a track record of delivering results—you're not starting from zero. The Essential tier works for earlier-stage entrepreneurs ($5-10K/month range) who need the assessment and course but aren't ready for intensive implementation yet.

Here's my promise to you:

Join The Essentialist CEO Collective Accelerator today. Take The Essentialist Compass assessment. Go through your priority element training. Attend your first live coaching call (or watch the replay). Engage with the community.

If within 14 days you don't have crystal-clear direction on exactly what YOU need to focus on to turn your inconsistent income into predictable $30-50K+ months, simply email hello@essentialistceo.com and I'll refund your entire $1,997 investment.

No questions asked. No hoops to jump through. No "but did you really try?" interrogation.

Why am I so confident?

Because I've seen this work for hundreds of entrepreneurs. When you get surgical precision on what's actually blocking YOUR progress and you have a clear implementation roadmap with proper support, results follow. The assessment alone is worth more than your investment—the clarity it provides typically saves entrepreneurs 6-12 months of spinning wheels.

But I don't want you to take my word for it. I want you to experience it yourself, completely risk-free.

The only way you can fail is if you don't take action. And if that happens, you're out exactly $0.

Your choice is simple: Stay stuck with another year of inconsistent income and referral dependency, or invest 14 days to discover exactly what YOU need to build predictable $30-50K+ months.

Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.

Kasey Jones

Essentialist CEO

Essentialist CEO is a brand owned and operated by A Better Jones LLC

Kasey Jones

Essentialist CEO

Essentialist CEO is a brand owned and operated by A Better Jones LLC

Kasey Jones

Essentialist CEO

Essentialist CEO is a brand owned and operated by A Better Jones LLC