Please watch the free training below in full to get the most value.
Please watch the free training below in full to get the most value.
Please watch in full to get full value.
Kasey Jones
Essentialist CEO
Live Workshop Event | December 3rd 2025
Live Workshop Event | December 3rd 2025
From Referral Roulette to Predictable $30K+ Months
From Referral Roulette to Predictable $30K+ Months
You don’t need more leads. You need better positioning.
You don’t need more leads. You need better positioning.
Event Starts In…
Event Starts In…
75 Minutes That Will Finally Show You What's Actually Blocking Your Growth
You're good at what you do. Really good.
You're good at what you do. Really good.
Clients love your work. You get great results. You've built something that should be making you consistent $30-50K months.
But instead?
Your revenue swings wildly. $25K one month, $8K the next. Or maybe you're stuck at a ceiling—consistently hitting $15-20K but unable to break through no matter what you try.
You have no idea where your next client is coming from.
And that lack of control is exhausting.
You've tried everything the "experts" recommend:
Post more content
Build your personal brand
Network more
Join masterminds
Hire a marketing agency
Create a lead magnet
Start a newsletter
Some of it works... for a little while. Then it stops. And you're back to square one, scrambling for clients.
Here's what nobody's telling you:
You don't have a marketing problem. You don't have a lead generation problem. You don't even have a "not working hard enough" problem.
You have a foundation problem.
You built a full-time side hustle that runs on referrals and luck—not a real business with positioning, systems, and leverage.
And until you fix the foundation, nothing else will work consistently.
Clients love your work. You get great results. You've built something that should be making you consistent $30-50K months.
But instead?
Your revenue swings wildly. $25K one month, $8K the next. Or maybe you're stuck at a ceiling—consistently hitting $15-20K but unable to break through no matter what you try.
You have no idea where your next client is coming from.
And that lack of control is exhausting.
You've tried everything the "experts" recommend:
Post more content
Build your personal brand
Network more
Join masterminds
Hire a marketing agency
Create a lead magnet
Start a newsletter
Some of it works... for a little while. Then it stops. And you're back to square one, scrambling for clients.
Here's what nobody's telling you:
You don't have a marketing problem. You don't have a lead generation problem. You don't even have a "not working hard enough" problem.
You have a foundation problem.
You built a full-time side hustle that runs on referrals and luck—not a real business with positioning, systems, and leverage.
And until you fix the foundation, nothing else will work consistently.
The good news?
This is completely fixable.
The good news?
This is completely fixable.
In this live workshop, I'm going to show you:
In this live workshop, I'm going to show you:
What's actually blocking you from consistent $30K+ months (and no, it's not "more leads")
What's actually blocking you from consistent $30K+ months (and no, it's not "more leads")
The exact element of your business that needs to be fixed FIRST (using The 5-Element Assessment)
The exact element of your business that needs to be fixed FIRST (using The 5-Element Assessment)
Why you don't need more volume—you need better positioning, higher close rates, longer retention, and systematic referrals
Why you don't need more volume—you need better positioning, higher close rates, longer retention, and systematic referrals
Your personalized 90-day roadmap based on YOUR specific situation (not generic advice)
Your personalized 90-day roadmap based on YOUR specific situation (not generic advice)
How to build leverage into everything you do so your effort compounds instead of disappearing
How to build leverage into everything you do so your effort compounds instead of disappearing
This isn't theory. This isn't motivational fluff. This is surgical precision on what YOUR business needs to go from chaos to control.
This isn't theory. This isn't motivational fluff. This is surgical precision on what YOUR business needs to go from chaos to control.
100+ Founders Joined
Which entrepreneur are you?
Which entrepreneur are you?
The Referral Roulette Entrepreneur
Your income swings wildly. Good months hit $25K, bad months drop to $8K—and you have absolutely no idea why.
You're at the mercy of whether someone happens to refer you this month or not. You know you need to "do marketing" but you don't even know what that means for YOUR business.
The Referral Roulette Entrepreneur
Your income swings wildly. Good months hit $25K, bad months drop to $8K—and you have absolutely no idea why.
You're at the mercy of whether someone happens to refer you this month or not. You know you need to "do marketing" but you don't even know what that means for YOUR business.
The Referral Roulette Entrepreneur
Your income swings wildly. Good months hit $25K, bad months drop to $8K—and you have absolutely no idea why.
You're at the mercy of whether someone happens to refer you this month or not. You know you need to "do marketing" but you don't even know what that means for YOUR business.
The Stuck Ceiling Entrepreneur
You're consistently making $15-20K but completely stuck there.
You've tried everything you can think of to break through to $30K+, but nothing moves the needle.
You feel like you're working at capacity but the revenue won't budge.
The Stuck Ceiling Entrepreneur
You're consistently making $15-20K but completely stuck there.
You've tried everything you can think of to break through to $30K+, but nothing moves the needle.
You feel like you're working at capacity but the revenue won't budge.
The Stuck Ceiling Entrepreneur
You're consistently making $15-20K but completely stuck there.
You've tried everything you can think of to break through to $30K+, but nothing moves the needle.
You feel like you're working at capacity but the revenue won't budge.
The Strategic Builder
You're preparing to leave corporate (or just left) and want to build this RIGHT from the start.
You've seen too many colleagues fall into the feast-or-famine trap, and you're determined to avoid it.
You want predictable revenue from day one.
The Strategic Builder
You're preparing to leave corporate (or just left) and want to build this RIGHT from the start.
You've seen too many colleagues fall into the feast-or-famine trap, and you're determined to avoid it.
You want predictable revenue from day one.
The Strategic Builder
You're preparing to leave corporate (or just left) and want to build this RIGHT from the start.
You've seen too many colleagues fall into the feast-or-famine trap, and you're determined to avoid it.
You want predictable revenue from day one.
Here's what all three of you have in common:
Here's what all three of you have in common:
You think you need MORE—more leads, more clients, more marketing, more hustle.
But that's not true.
You need to fix the foundation first. Then everything else gets easier.
You think you need MORE—more leads, more clients, more marketing, more hustle.
But that's not true.
You need to fix the foundation first. Then everything else gets easier.
The Math That Changes Everything
The Math That Changes Everything
Let me show you something most business coaches won't tell you:
Let me show you something most business coaches won't tell you:
The high-volume approach everyone teaches:
The high-volume approach everyone teaches:
Chase 100 leads
Close 5 (5% conversion rate)
Deliver custom everything
One-time $10K projects
Start over next month
Chase 100 leads
Close 5 (5% conversion rate)
Deliver custom everything
One-time $10K projects
Start over next month
Revenue: $50K
(but you're exhausted)
Revenue: $50K
(but you're exhausted)
The high-leverage approach:
The high-leverage approach:
Attract 20 qualified leads (because your positioning is crystal clear)
Close 8 (40% conversion rate)
Higher ticket ($15K average)
Clients stay 12+ months
Systematic referrals built in
Attract 20 qualified leads (because your positioning is crystal clear)
Close 8 (40% conversion rate)
Higher ticket ($15K average)
Clients stay 12+ months
Systematic referrals built in
Revenue: $120K first year PER CLIENT = $960K
(and you're not exhausted)
Revenue:
$120K first year PER CLIENT = $960K
(and you're not exhausted)
See the difference?
One approach scales through volume and hustle.
The other scales through positioning, leverage, and systems.
Which one sounds more sustainable?
See the difference?
One approach scales through volume and hustle.
The other scales through positioning, leverage, and systems.
Which one sounds more sustainable?
Live Workshop Event | November 5th 2025
Live Workshop Event | November 5th 2025
Here's What You'll Discover in This Workshop
Here's What You'll Discover in This Workshop
The Brutal Truth (20 minutes)
The Brutal Truth (20 minutes)
Why experienced entrepreneurs get stuck below their potential (it's not what you think)
The "Full-Time Side Hustle" trap and how you fell into it without realizing
The math that proves you don't need more leads—you need better systems
The 5 Essential Elements framework revealed
Why positioning clarity matters more than any marketing tactic
How to make referrals systematic instead of random
Why experienced entrepreneurs get stuck below their potential (it's not what you think)
The "Full-Time Side Hustle" trap and how you fell into it without realizing
The math that proves you don't need more leads—you need better systems
The 5 Essential Elements framework revealed
Why positioning clarity matters more than any marketing tactic
How to make referrals systematic instead of random
Your Personal Diagnostic (35 minutes)
Your Personal Diagnostic
(35 minutes)
Live assessment of where you are across all 5 Elements
Real-time diagnosis of what's ACTUALLY blocking your progress
Why your current approach isn't working (and what would)
Pattern recognition: How your specific blocks are connected
The leverage gap: Why your effort doesn't compound
Your close rate analysis: Why you're not converting enough conversations
What's causing your revenue ceiling (for those who've plateaued)
Live assessment of where you are across all 5 Elements
Real-time diagnosis of what's ACTUALLY blocking your progress
Why your current approach isn't working (and what would)
Pattern recognition: How your specific blocks are connected
The leverage gap: Why your effort doesn't compound
Your close rate analysis: Why you're not converting enough conversations
What's causing your revenue ceiling (for those who've plateaued)
Your Personalized Roadmap (20 minutes)
Your Personalized Roadmap (20 minutes)
Your custom 90-day implementation plan
The ONE element to focus on first for maximum impact
How to build leverage into everything you do
How to increase close rates, retention, and lifetime value
Next steps to transform from side hustle to real business
How to break through your ceiling without chasing endless leads
Your custom 90-day implementation plan
The ONE element to focus on first for maximum impact
How to build leverage into everything you do
How to increase close rates, retention, and lifetime value
Next steps to transform from side hustle to real business
How to break through your ceiling without chasing endless leads
100+ Founders Joined
What You'll Walk Away With
What You'll Walk Away With
Crystal Clarity on why you've been stuck despite your skills and effort
Crystal Clarity on why you've been stuck despite your skills and effort
The Math showing you don't need massive volume—you need better positioning and systems
The Math showing you don't need massive volume—you need better positioning and systems
Your Diagnostic Results revealing exactly which of the 5 Elements is blocking you
Your Diagnostic Results revealing exactly which of the 5 Elements is blocking you
Your Essential Next Step—the ONE thing to focus on first (not 100 strategies)
Your Essential Next Step—the ONE thing to focus on first (not 100 strategies)
Leverage Framework for building systems where effort compounds
Leverage Framework for building systems where effort compounds
The breakthrough strategy for scaling revenue without scaling hours
The breakthrough strategy for scaling revenue without scaling hours
Referral Systems that make word-of-mouth predictable
Referral Systems that make word-of-mouth predictable
Positioning Foundation so you become the obvious choice (not one of many options)
Positioning Foundation so you become the obvious choice (not one of many options)
90-Day Roadmap customized to YOUR situation and authentic differentiators
90-Day Roadmap customized to YOUR situation and authentic differentiators
This Workshop Is For You If:
This Workshop Is For You If:
You're an experienced service provider (coach, consultant, creative, specialist) making $10-20K+ per month and:
You're an experienced service provider (coach, consultant, creative, specialist) making $10-20K+ per month and:
Your income is inconsistent and unpredictable—you never know where the next client is coming from
Your income is inconsistent and unpredictable—you never know where the next client is coming from
OR you're stuck at a revenue ceiling ($15-20K) and can't break through no matter what you try
OR you're stuck at a revenue ceiling ($15-20K) and can't break through no matter what you try
OR you're preparing to leave corporate and want to build predictable revenue from day one
OR you're preparing to leave corporate and want to build predictable revenue from day one
You've built your business on referrals that have dried up (or plateaued)
You've built your business on referrals that have dried up (or plateaued)
Every client project is custom—you're starting from scratch every time with no leverage
Every client project is custom—you're starting from scratch every time with no leverage
You're too busy working IN the business to work ON it
You're too busy working IN the business to work ON it
You've tried "all the strategies" but nothing works consistently
You've tried "all the strategies" but nothing works consistently
You're skilled at what you do but feel completely out of control
You're skilled at what you do but feel completely out of control
You think you need "more leads" but deep down know something else is off
You think you need "more leads" but deep down know something else is off
You're tired of feeling like you're "bad at business" when you know you're capable of way more
You're tired of feeling like you're "bad at business" when you know you're capable of way more
This Workshop Is NOT For You If:
This Workshop Is NOT For You If:
You're just starting out and haven't hit $10K months yet (unless you're leaving corporate soon)
You're just starting out and haven't hit $10K months yet (unless you're leaving corporate soon)
You're looking for quick tactics without doing foundation work
You're looking for quick tactics without doing foundation work
You want generic advice that might work for someone
You want generic advice that might work for someone
You're not willing to admit you might have skipped critical foundation work
You're not willing to admit you might have skipped critical foundation work
You think the answer is just "working harder" or "getting more leads"
You think the answer is just "working harder" or "getting more leads"
You're not ready to build systems and positioning that actually scale
You're not ready to build systems and positioning that actually scale
Live Workshop Event | November 5th 2025
Live Workshop Event | November 5th 2025
Why This Approach Works (When Everything Else Hasn't)
Why This Approach Works
(When Everything Else Hasn't)
Most business advice gives you tactics
Most business advice gives you tactics
Post on LinkedIn 3x per week
Start a newsletter
Run Facebook ads
Join networking groups
Create a lead magnet
Post on LinkedIn 3x per week
Start a newsletter
Run Facebook ads
Join networking groups
Create a lead magnet
We start with diagnosis:
We start with diagnosis:
What's actually blocking YOU specifically?
Which of the 5 Elements needs attention first?
Where are you losing leverage?
Why isn't your effort compounding?
What's actually blocking YOU specifically?
Which of the 5 Elements needs attention first?
Where are you losing leverage?
Why isn't your effort compounding?
The difference?
The difference?
Tactics feel productive but keep you stuck on a hamster wheel.
Diagnosis reveals the root cause so you can fix it once and move forward.
Fix the foundation, and everything else gets easier.
Tactics feel productive but keep you stuck on a hamster wheel.
Diagnosis reveals the root cause so you can fix it once and move forward.
Fix the foundation, and everything else gets easier.
What Previous Attendees Are Saying
What Previous Attendees Are Saying
"
As a solo freelancer my budget for training and coaching reduces my take-home pay. Even $100 is a spend I'm nervous about.
The actionable insights from this short workshop would have been worth at least 10x.
I'm armed with not just ideas, but what "good" looks like, descriptions of the land I'll pass through to get to good, and sensible suggestions for priority and pacing.
This may be the best training money I've ever spent.
As a solo freelancer my budget for training and coaching reduces my take-home pay. Even $100 is a spend I'm nervous about.
The actionable insights from this short workshop would have been worth at least 10x.
I'm armed with not just ideas, but what "good" looks like, descriptions of the land I'll pass through to get to good, and sensible suggestions for priority and pacing.
This may be the best training money I've ever spent.
Why I'm Hosting This Workshop
Why I'm Hosting This Workshop
I spent years feeling like a fraud.
On paper, my business looked successful. Good months, happy clients, growing reputation.
But secretly? I was terrified every single month.
Where would my next client come from?
Would this be a $25K month or an $8K month? I had no idea. No control. No predictability.
Everyone told me I needed more leads. More content. More networking. More hustle.
They were wrong.
I didn't need more volume. I needed better positioning. I needed to build leverage into everything. I needed to stop trading time for dollars and start building systems that compound.
When I finally fixed my foundation—got crystal clear on my positioning, built retention systems, made referrals systematic, and designed for leverage—everything changed.
My close rates went from 15% to 60%.
My average client value tripled.
My revenue became predictable for the first time ever.
And I worked fewer hours than I did when I was struggling.
Now I help experienced service providers do the same:
Go from referral-dependent chaos to predictable $30-50K+ months with a business they actually control.
Not by chasing more leads. By building better systems.
Not by working harder. By building smarter.
Not by scaling time. By scaling leverage.
Not by becoming someone else. By positioning around who they actually are.
I spent years feeling like a fraud.
On paper, my business looked successful. Good months, happy clients, growing reputation.
But secretly? I was terrified every single month.
Where would my next client come from?
Would this be a $25K month or an $8K month? I had no idea. No control. No predictability.
Everyone told me I needed more leads. More content. More networking. More hustle.
They were wrong.
I didn't need more volume. I needed better positioning. I needed to build leverage into everything. I needed to stop trading time for dollars and start building systems that compound.
When I finally fixed my foundation—got crystal clear on my positioning, built retention systems, made referrals systematic, and designed for leverage—everything changed.
My close rates went from 15% to 60%.
My average client value tripled.
My revenue became predictable for the first time ever.
And I worked fewer hours than I did when I was struggling.
Now I help experienced service providers do the same:
Go from referral-dependent chaos to predictable $30-50K+ months with a business they actually control.
Not by chasing more leads. By building better systems.
Not by working harder. By building smarter.
Not by scaling time. By scaling leverage.
Not by becoming someone else. By positioning around who they actually are.
Here's What Happens Next
Here's What Happens Next
During the workshop, you'll get:
During the workshop, you'll get:
Clarity on what's actually blocking you
Clarity on what's actually blocking you
The math that proves you have a faster path than you think
The math that proves you have a faster path than you think
Your personalized diagnostic results
Your personalized diagnostic results
Your 90-day roadmap forward
Your 90-day roadmap forward
After the workshop, you'll have a choice:
After the workshop, you'll have a choice:
Option 1
Option 1
Take your roadmap and implement it yourself. You'll have everything you need to get started.
Option 2
Option 2
Join The Essentialist CEO Collective—my implementation community where you get bi-weekly coaching, quarterly intensive sprints, and ongoing support as you build your foundation and scale.
Either way, you'll leave this workshop with more clarity than you have right now.
Either way, you'll leave this workshop with more clarity than you have right now.
Reserve Your Spot Now
Reserve Your Spot Now
When: This Coming Wednesday at 9am PST/12pm EST
When: This Coming Wednesday at 9am PST/12pm EST
Where: Live on Zoom (replay available for 48 hours)
Where: Live on Zoom (replay available for 48 hours)
Investment: Complimentary
Investment: Complimentary
Your Commitment: 75 minutes + brutal honesty about where you actually are
Your Commitment: 75 minutes + brutal honesty about where you actually are
Registration closes when we hit 100 people or 24 hours before the workshop (whichever comes first)
Registration closes when we hit 100 people or 24 hours before the workshop (whichever comes first)
If you're reading this and thinking, "This sounds too good to be true" or "Will this actually work for MY situation?"—I get it.
You've probably tried a lot of things that didn't work. You've invested time and money into strategies that promised results but left you stuck.
Here's what I can promise you:
In 75 minutes, you'll know exactly what's blocking you. You'll understand why the strategies you've tried haven't worked. And you'll have a clear, personalized roadmap forward.
What you do with that information is up to you.
But at least you'll finally know what to focus on.
See you in the workshop.
If you're reading this and thinking, "This sounds too good to be true" or "Will this actually work for MY situation?"—I get it.
You've probably tried a lot of things that didn't work. You've invested time and money into strategies that promised results but left you stuck.
Here's what I can promise you:
In 75 minutes, you'll know exactly what's blocking you. You'll understand why the strategies you've tried haven't worked. And you'll have a clear, personalized roadmap forward.
What you do with that information is up to you.
But at least you'll finally know what to focus on.
See you in the workshop.
P.S. Still on the fence? Ask yourself: What would change in your business if you actually knew what to fix first? If you had surgical precision on your essential next step instead of drowning in conflicting advice? If you could see the path from where you are to consistent $30K+ months? That's what this workshop gives you.
P.S. Still on the fence? Ask yourself: What would change in your business if you actually knew what to fix first? If you had surgical precision on your essential next step instead of drowning in conflicting advice? If you could see the path from where you are to consistent $30K+ months?
That's what this workshop gives you.
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.
Kasey Jones
Essentialist CEO
Kasey Jones
Essentialist CEO
Kasey Jones
Essentialist CEO