
Type 1
You're hiding your authentic differentiators to appear "professional" – your spiky opinions, unconventional background, and unique perspective are buried under generic positioning. You're making some money, but you know you're not charging what you're worth because you sound like everyone else in your industry. You're terrified that being "too much" yourself won't be taken seriously.
TYPE 2
You've tried everything – courses, masterminds, coaching programs – but you're still spinning your wheels with inconsistent $3K-$30K months. You have a drawer full of "proven formulas" that didn't work for YOUR specific situation. You're drowning in information but starving for the surgical precision on what YOU specifically need to do next.
TYPE 3
You want to build a business that rewards you for being MORE yourself, not less. You're tired of performing a version of success that slowly erodes who you actually are. You know your weirdness could be your competitive advantage, but you need the courage and strategic framework to build around your authentic core without sacrificing profitability.
Sourced millions of dollars in revenue within 3 quarters working with venture-backed startups
Turned a $4K event budget into a $125K deal within 90 days (3,000%+ ROI)
Created 3 of the top 5 highest ROI marketing campaigns at one company
Helped bootstrap SaaS companies 2-3x their revenue within 3-6 months
Grew one fintech startup from 4 co-founders to 60-70 employees with $12M raised
Built my own agency to $50K/month before burning out (and learning the importance of integrating your business with your LIFE)
Went from inconsistent $10-20K months to consistently $40-50K/month when I got surgical precision on my positioning, all while taking more time off to travel, be with friends/family, and, you know, live my actual life
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.
1
2
3
4
5
6
7
9
10
What You're Doing:
Hiding your authentic differentiators to appear "professional" instead of amplifying what makes you uniquely valuable. You're copying industry "best practices" instead of building around what makes YOU uniquely positioned to win. You're diluting what makes you irreplaceable because you're scared that being authentically different will alienate people.
Why This Kills Your Results:
Generic positioning creates commoditized businesses where you compete on price instead of value. When you hide what makes you unique, you become replaceable. The market pays premium for irreplaceable perspectives, not generic professionalism.
How We Fix This:
The Essentialist Compass assessment reveals your authentic differentiators – your spiky opinions, unconventional background, and contrarian viewpoints. Instead of hiding these, we turn them into your competitive advantage. You'll learn how to build your audience, services, and business model around who you actually are, not who you think you should be.
What You're Doing:
Trying to implement 100 different strategies instead of focusing on the ONE thing that will move your specific business forward fastest. You're following proven formulas that create commoditized businesses instead of building around your authentic core. You're optimizing everything and tracking all metrics instead of focusing relentlessly on what's essential to YOUR success.
Why This Kills Your Results:
Most business advice treats symptoms rather than diagnosing root issues. You end up scattered across multiple initiatives without the focused energy needed to break through. Complexity is the enemy of execution – and execution beats information every time.
How We Fix This:
Using The Essentialist Compass assessment, we identify your ONE priority element that's blocking your growth. Instead of generic advice, you get surgical precision on exactly what YOU need to do next, with a 90-day implementation plan and ongoing accountability to make it happen.
What You're Doing:
Choosing between business success and authentic self-expression instead of creating synergy where both amplify each other. You're building a business that rewards you for being LESS yourself instead of MORE yourself. You're accepting performance-based success that slowly erodes your authentic identity instead of amplifying it.
Why This Kills Your Results:
Performance-based success is inherently unsustainable because it's exhausting. When your business requires you to abandon your authentic self, you eventually burn out or sabotage your own success. Freedom comes from alignment, not achievement.
How We Fix This:
You become both the Chief Executive Officer of your business AND the Chief Experience Officer of your life. We help you create integrated decision-making where every business choice serves both profit and personal authenticity. Your business becomes the vehicle for your most authentic, joyful existence – not something that consumes it.
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.
6 comprehensive modules covering everything you need to build a wildly profitable business around your authentic differentiators
Over 4.5 hours of transformational training
Personalized assessment results revealing your authentic differentiators
Your #1 priority element for reaching $10K+ months
Private course discussion threads for each element
Specific mindset work tailored to your assessment results
POSITION LIKE THE ESSENTIALIST CEO YOU ARE. Stop undercharging because of "affordable positioning" and learn to build your $15K signature offer that sells itself. Master the CEO Authority Discovery Method and learn to charge premium prices without apology or negotiation.
PREDICTABLE CLIENTS FOR SUSTAINABLE CEO SUCCESS. End the pipeline confusion and build your systematic approach to attracting ideal clients. Master LinkedIn for CEO authority, develop your signature transformation, and conduct CEO-level sales conversations that close naturally.
DELIVER TRANSFORMATION LIKE THE ESSENTIALIST CEO YOU ARE. Escape the "custom everything trap" and create your repeatable CEO transformation method. Design premium client experiences that prove your authority while building systematic success documentation.
OPERATE LIKE THE ESSENTIALIST CEO YOU ARE. Design your Chief Experience Officer calendar, implement freedom-protecting automations, and master CEO boundary setting. Build your success dashboard that tracks both business growth and life integration.
THE MINDSET AND LIFE INTEGRATION FOUNDATION THAT MAKES EVERYTHING ELSE POSSIBLE. Transform your inner foundation, install CEO habits that make integration inevitable, and master the dual CEO decision filter. Build unshakeable energy as your essential resource.
90 minutes each, twice monthly
Live Q&A and troubleshooting for your specific challenges
Real-time problem solving with surgical precision guidance
All calls recorded for replay access
90-minute deep-dive format
3-4 members selected via application process
Bring your specific challenge and get live strategic guidance
Community learns from real-time problem solving
60 minutes with hand-picked specialists
Topics aligned with the 5 Essential Elements
Premium pricing psychology, LinkedIn strategy, automation tools, CEO mindset work
Access to experts you couldn't afford to hire individually
90 minutes going deep on specific elements
Interactive with homework and accountability
Test new programming that sometimes develops into full courses
Email marketing, systems automation, podcast interview strategies
45 minutes of radical transparency
"Here's what I tested this month in my business"
Revenue experiments, what worked/didn't, lessons learned
Behind-the-scenes access to an active entrepreneur's journey
Element-specific discussion groups
Weekly wins and accountability check-ins
Resource library organized by Essential Element
Member directory and networking opportunities
Direct messaging with other high-level entrepreneurs
Each week focuses on specific aspect of your monthly priority
Daily prompts and micro-challenges
Peer accountability partnerships
Progress tracking templates
Retake assessment every 90 days to track progress
Community-wide progress sharing and celebration
Goal setting for next quarter based on new assessment results
Recognition of member transformations and breakthroughs
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.
1.
They join, take the assessment, identify their priority element, and start implementing with community support. These are the people posting wins in 30-60 days.
2.
They bookmark this page, think about it for weeks or months, and eventually either join when their situation gets desperate or miss the opportunity entirely.
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.