Please watch ALL videos below before your call.
Please watch ALL videos below.
Please watch ALL videos below before your call.
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You Booked Your Call. Here's Everything You Need To Know Before We Talk.
You Booked Your Call. Here's Everything You Need To Know Before We Talk.
This page is designed to help you decide if The Essentialist CEO Collective is the right move for you — before we ever get on the phone. Watch the videos. Read the stories. And come to our call knowing exactly what you're walking into.
Your call is booked! Check your email for your confirmation with the date, time, and calendar invite. Add it to your calendar now so you don't miss it.
What's To Expect
This isn't a high-pressure sales call. I don't do that.
Your call is a real conversation about your business — where you are, where you want to be, and whether The Essentialist CEO Collective is the right fit to get you there. I'll ask you some diagnostic questions, you'll ask me anything you want, and we'll figure it out together.
Your call is a real conversation about your business — where you are, where you want to be, and whether The Essentialist CEO Collective is the right fit to get you there. I'll ask you some diagnostic questions, you'll ask me anything you want, and we'll figure it out together.
If it's a fit, I'll walk you through exactly how to get started. If it's not, I'll tell you that too. The last thing either of us wants is for you to join something that isn't right for you.
If it's a fit, I'll walk you through exactly how to get started. If it's not, I'll tell you that too. The last thing either of us wants is for you to join something that isn't right for you.
I call this the Hell Yes Principle — both of us need to feel genuinely confident this is the right move. No convincing. No pressure. Just clarity.
I call this the Hell Yes Principle — both of us need to feel genuinely confident this is the right move. No convincing. No pressure. Just clarity.
Come prepared to talk about:
Where your business is right now (revenue, clients, how you're getting them)
What's frustrating you most
What you've already tried
Where you want to be in the next 6-12 months
A Few Common Questions Answered:
A Few Common Questions Answered:
A Few Common Questions Answered:
WHO THE COLLECTIVE IS FOR
This Is For You If…
You're a consultant, coach, or service provider with 7+ years of experience in your field. You're genuinely great at what you do. Your clients get results. You know your craft.
You might be new to entrepreneurship — maybe you just left corporate or you've only been out on your own for a year. Or maybe you've been running your business for a while. Either way, the problem is the same: your business isn't reflecting the level of expertise you actually have. You're making $10-20K months (sometimes more, sometimes a lot less), and you can't figure out how to make it consistent. You're stuck in what I call Referral Roulette — waiting for the next client to magically appear instead of controlling where they come from.
You might be new to entrepreneurship, but you're not new to your work. And that's exactly why this is so frustrating — you know you're too good to be stuck here.
You're likely:
A consultant, strategist, or coach selling expertise-based services (B2B focus)
Deeply experienced in your field, even if your business is still relatively new
Making inconsistent revenue and tired of the feast-or-famine cycle
Smart enough to help other companies with exactly this problem but can't seem to fix it in your own business
Drowning in strategies, courses, and advice that hasn't worked for your specific situation
Ready to stop figuring it out alone and get surgical, personalized guidance on what YOUR business actually needs
This Is For You If…
You're a consultant, coach, or service provider with 7+ years of experience in your field. You're genuinely great at what you do. Your clients get results. You know your craft.
You might be new to entrepreneurship — maybe you just left corporate or you've only been out on your own for a year. Or maybe you've been running your business for a while. Either way, the problem is the same: your business isn't reflecting the level of expertise you actually have. You're making $10-20K months (sometimes more, sometimes a lot less), and you can't figure out how to make it consistent. You're stuck in what I call Referral Roulette — waiting for the next client to magically appear instead of controlling where they come from.
You might be new to entrepreneurship, but you're not new to your work. And that's exactly why this is so frustrating — you know you're too good to be stuck here.
You're likely:
A consultant, strategist, or coach selling expertise-based services (B2B focus)
Deeply experienced in your field, even if your business is still relatively new
Making inconsistent revenue and tired of the feast-or-famine cycle
Smart enough to help other companies with exactly this problem but can't seem to fix it in your own business
Drowning in strategies, courses, and advice that hasn't worked for your specific situation
Ready to stop figuring it out alone and get surgical, personalized guidance on what YOUR business actually needs
This Is For You If…
You're a consultant, coach, or service provider with 7+ years of experience in your field. You're genuinely great at what you do. Your clients get results. You know your craft.
You might be new to entrepreneurship — maybe you just left corporate or you've only been out on your own for a year. Or maybe you've been running your business for a while. Either way, the problem is the same: your business isn't reflecting the level of expertise you actually have. You're making $10-20K months (sometimes more, sometimes a lot less), and you can't figure out how to make it consistent. You're stuck in what I call Referral Roulette — waiting for the next client to magically appear instead of controlling where they come from.
You might be new to entrepreneurship, but you're not new to your work. And that's exactly why this is so frustrating — you know you're too good to be stuck here.
You're likely:
A consultant, strategist, or coach selling expertise-based services (B2B focus)
Deeply experienced in your field, even if your business is still relatively new
Making inconsistent revenue and tired of the feast-or-famine cycle
Smart enough to help other companies with exactly this problem but can't seem to fix it in your own business
Drowning in strategies, courses, and advice that hasn't worked for your specific situation
Ready to stop figuring it out alone and get surgical, personalized guidance on what YOUR business actually needs
This Is NOT For You If…
I want to be upfront about this because your time matters as much as mine.
The Collective is not the right fit if you're:
Just starting out with less than 5 years of professional experience
Making under $5K/month and need immediate income to survive
Looking for passive income, e-commerce, or agency-building advice
Wanting someone to hand you a magic formula without doing the work
Not willing to be visible or put yourself out there at all
Looking for the cheapest option rather than the best fit
If any of that describes you, I'd rather save us both the time and be honest about it now. No hard feelings.
This Is NOT For You If…
I want to be upfront about this because your time matters as much as mine.
The Collective is not the right fit if you're:
Just starting out with less than 5 years of professional experience
Making under $5K/month and need immediate income to survive
Looking for passive income, e-commerce, or agency-building advice
Wanting someone to hand you a magic formula without doing the work
Not willing to be visible or put yourself out there at all
Looking for the cheapest option rather than the best fit
If any of that describes you, I'd rather save us both the time and be honest about it now. No hard feelings.
This Is NOT For You If…
I want to be upfront about this because your time matters as much as mine.
The Collective is not the right fit if you're:
Just starting out with less than 5 years of professional experience
Making under $5K/month and need immediate income to survive
Looking for passive income, e-commerce, or agency-building advice
Wanting someone to hand you a magic formula without doing the work
Not willing to be visible or put yourself out there at all
Looking for the cheapest option rather than the best fit
If any of that describes you, I'd rather save us both the time and be honest about it now. No hard feelings.
THE PROBLEM WE SOLVE
THE PROBLEM WE SOLVE
Why Smart, Experienced Entrepreneurs Stay Stuck
Here's what I see over and over again: You left corporate because you were brilliant at what you do and wanted to do it on your own terms. When you started, your network showed up. Referrals came in. Business flowed.
So you did what any smart person would do — you focused on delivering great work for your clients. And you were really good at it.
But you never built the infrastructure underneath. No real positioning. No systematic way to generate clients. No repeatable frameworks. No leverage. You were so busy doing the work that you never built the business.
Now the referral well has slowed down, and you're stuck.
The thing most people get wrong? They think they need more leads. More marketing. More content. More hustle.
They don't. They need to fix the foundation.
That's what we do. We start with diagnosis — figuring out exactly what's broken in YOUR specific situation — and then we fix it. Not with 100 generic strategies, but with surgical precision on the one thing that will move your business forward fastest.
Why Smart, Experienced Entrepreneurs Stay Stuck
Here's what I see over and over again: You left corporate because you were brilliant at what you do and wanted to do it on your own terms. When you started, your network showed up. Referrals came in. Business flowed.
So you did what any smart person would do — you focused on delivering great work for your clients. And you were really good at it.
But you never built the infrastructure underneath. No real positioning. No systematic way to generate clients. No repeatable frameworks. No leverage. You were so busy doing the work that you never built the business.
Now the referral well has slowed down, and you're stuck.
The thing most people get wrong? They think they need more leads. More marketing. More content. More hustle.
They don't. They need to fix the foundation.
That's what we do. We start with diagnosis — figuring out exactly what's broken in YOUR specific situation — and then we fix it. Not with 100 generic strategies, but with surgical precision on the one thing that will move your business forward fastest.
Limited Time Offer!
HOW THE COLLECTIVE WORKS
HOW THE COLLECTIVE WORKS
HOW THE COLLECTIVE WORKS
Here's What You Get When You Join:
Here's What You Get When You Join:
Here's What You Get When You Join:
🎯 The Essentialist Compass Assessment + Personalized Roadmap
🎯 The Essentialist Compass Assessment + Personalized Roadmap
The first thing you'll do is complete our diagnostic assessment across all 5 Essential Elements of a scalable, leverage-based business. This isn't a personality quiz. It's a comprehensive evaluation that reveals exactly which element is blocking your progress and creates your personalized 90-day roadmap. You'll know precisely what to focus on first — and, just as importantly, what to ignore.
The first thing you'll do is complete our diagnostic assessment across all 5 Essential Elements of a scalable, leverage-based business. This isn't a personality quiz. It's a comprehensive evaluation that reveals exactly which element is blocking your progress and creates your personalized 90-day roadmap. You'll know precisely what to focus on first — and, just as importantly, what to ignore.
💬 Weekly Group Coaching Calls with Me
💬 Weekly Group Coaching Calls with Me
One live call per week where I work on your actual business in real time. These aren't lectures or webinars. You bring your real challenges, and I give you surgical, specific guidance on exactly what to do next. You also learn from watching other members get coached — the pattern recognition alone is worth the investment.
One live call per week where I work on your actual business in real time. These aren't lectures or webinars. You bring your real challenges, and I give you surgical, specific guidance on exactly what to do next. You also learn from watching other members get coached — the pattern recognition alone is worth the investment.
🔥 Quarterly Positioning Sprints
🔥 Quarterly Positioning Sprints
A 4-week intensive focused on your positioning — the foundation everything else is built on. Every new member participates in the next available Sprint, and veterans come back to refine as their business evolves. This is where the biggest breakthroughs happen, and it runs every quarter so you never have to wait more than a few month
A 4-week intensive focused on your positioning — the foundation everything else is built on. Every new member participates in the next available Sprint, and veterans come back to refine as their business evolves. This is where the biggest breakthroughs happen, and it runs every quarter so you never have to wait more than a few month
🎤 Monthly Hot Seat Sessions
🎤 Monthly Hot Seat Sessions
Deep-dive problem solving where 3-4 members get extended, focused coaching on their specific challenges. Your situation becomes a teaching moment for the entire community — and when it's your turn, you get the equivalent of a private coaching session with a room full of smart people contributing.
Deep-dive problem solving where 3-4 members get extended, focused coaching on their specific challenges. Your situation becomes a teaching moment for the entire community — and when it's your turn, you get the equivalent of a private coaching session with a room full of smart people contributing.
🔥 Private Community + Daily Async Support
🔥 Private Community + Daily Async Support
This is where the Collective really stands apart from most group programs. I spend hours every day in our private community — reviewing your worksheets, recording personalized Loom video breakdowns of your work, answering questions, creating templates based on what members actually need. This isn't a ghost town with an occasional check-in. It's closer to 1:1 coaching than anything else at this price point.
This is where the Collective really stands apart from most group programs. I spend hours every day in our private community — reviewing your worksheets, recording personalized Loom video breakdowns of your work, answering questions, creating templates based on what members actually need. This isn't a ghost town with an occasional check-in. It's closer to 1:1 coaching than anything else at this price point.
🎤 Complete Course Library + Templates
🎤 Complete Course Library + Templates
The full Essentialist CEO System organized around the 5 Essential Elements framework. All the strategies, frameworks, templates, and tools — plus recordings of every past Sprint, workshop, and training. Content is continuously updated based on what the community needs.
The full Essentialist CEO System organized around the 5 Essential Elements framework. All the strategies, frameworks, templates, and tools — plus recordings of every past Sprint, workshop, and training. Content is continuously updated based on what the community needs.
🔥 Monthly Expert Workshops
🔥 Monthly Expert Workshops
Guest experts brought in for specialized topics relevant to where you are in your business. Real practitioners, not motivational speakers.
Guest experts brought in for specialized topics relevant to where you are in your business. Real practitioners, not motivational speakers.
🎤 Quarterly Business Reviews
🎤 Quarterly Business Reviews
Retake the Essentialist Compass every 90 days, get an updated roadmap based on your progress, and adjust your focus as you move through the elements. Your priorities shift as your business grows — your plan should too.
Retake the Essentialist Compass every 90 days, get an updated roadmap based on your progress, and adjust your focus as you move through the elements. Your priorities shift as your business grows — your plan should too.
YOUR FIRST 90 DAYS
Here's Exactly What Happens When You Join:
Here's Exactly What Happens When You Join:
The Referral Roulette Entrepreneur
Your income swings wildly. Good months hit $25K, bad months drop to $8K—and you have absolutely no idea why.
You're at the mercy of whether someone happens to refer you this month or not. You know you need to "do marketing" but you don't even know what that means for YOUR business.
Week 1: Diagnostic Clarity
You complete the Essentialist Compass assessment, get your personalized 90-day roadmap, access the full course and community, and start attending weekly coaching calls. By the end of your first week, you'll know exactly what your priority is and have a clear plan for what to work on first.
Week 1: Diagnostic Clarity
You complete the Essentialist Compass assessment, get your personalized 90-day roadmap, access the full course and community, and start attending weekly coaching calls. By the end of your first week, you'll know exactly what your priority is and have a clear plan for what to work on first.
Months 1-2: Foundation Building
You dive into positioning work — either independently or during the next Quarterly Positioning Sprint. You're active in the community, sharing worksheets and getting personalized async feedback from me. Weekly coaching calls give you real-time guidance. By the end of month two, you should have crystal clear positioning and an offer structure that reflects what you're actually worth.
Months 1-2: Foundation Building
You dive into positioning work — either independently or during the next Quarterly Positioning Sprint. You're active in the community, sharing worksheets and getting personalized async feedback from me. Weekly coaching calls give you real-time guidance. By the end of month two, you should have crystal clear positioning and an offer structure that reflects what you're actually worth.
Month 3: First Revenue From New Positioning
This is where the rubber meets the road. You start landing clients using your new positioning. Not "learning about positioning." Actually selling. To real clients. For real money. You're refining your offer based on real feedback, building templates and frameworks, and seeing the compound effects of having a solid foundation.
Month 3: First Revenue From New Positioning
This is where the rubber meets the road. You start landing clients using your new positioning. Not "learning about positioning." Actually selling. To real clients. For real money. You're refining your offer based on real feedback, building templates and frameworks, and seeing the compound effects of having a solid foundation.
Month 3: First Revenue From New Positioning
This is where the rubber meets the road. You start landing clients using your new positioning. Not "learning about positioning." Actually selling. To real clients. For real money. You're refining your offer based on real feedback, building templates and frameworks, and seeing the compound effects of having a solid foundation.
The promise is simple: If you do the work during your first 90 days, you will have created or dramatically revised your offer and sold it. That's not aspirational. That's what happens when smart, experienced people finally get the foundation right.
You think you need MORE—more leads, more clients, more marketing, more hustle.
But that's not true.
You need to fix the foundation first. Then everything else gets easier.
CASE STUDIES
WHAT'S POSSIBLE WHEN YOU DO THE WORK
WHAT'S POSSIBLE WHEN YOU DO THE WORK
WHAT'S POSSIBLE WHEN YOU DO THE WORK
These aren't cherry-picked outliers. These are real members who came in stuck, did the work, and broke through. The common thread? They were already great at what they do. They just needed the right positioning, the right offer structure, and someone to show them what was actually holding them back.
You think you need MORE—more leads, more clients, more marketing, more hustle.
But that's not true.
You need to fix the foundation first. Then everything else gets easier.
Jason — Agency Owner → Fractional COO
From: Running an SEO agency solo, worried about the future of his industryTo: $48,000 in new revenue from an offer that didn't exist 6 weeks earlier
Jason wanted to pivot from SEO to fractional COO work for service-based businesses. We built his positioning from scratch — who he'd serve, what transformation he'd deliver, how to price it, how to talk about it. He priced his intro offer at $12,000. His second conversation — not the tenth, not the twentieth — he closed it. Within 6 weeks, he had sold four. That's $48K from something that was just an idea when he walked in.
Dominic — Cybersecurity Consultant
From: Worst year in 10 years of entrepreneurship, referrals completely dried upTo: $135K closed revenue in 10 weeks, $100K+ in pipeline
Dominic had 35,000+ LinkedIn followers and deep expertise — but his referrals had stopped. We redesigned his positioning to amplify his contrarian POV, rewrote his offer and LinkedIn profile, and gave him a clear outreach strategy. Within 4 weeks, he had 17 sales calls booked. Within 10 weeks, $135K closed and another $100K+ in the pipeline. Five colleagues even started referring clients because they finally understood what he did.
Drea — Web Designer
From: Struggling to source small $1-2K website projectsTo: $40K closed in 40 days, on track to hit her $200K goal by mid-July
Drea was undercharging and undervaluing her UX skills. We rethought her positioning, her target client, and her opening offer — ultimately crafting a website assessment that opened doors to bigger, more profitable projects. She set a 2026 revenue goal of $200K. By February 9th — just 40 days in — she'd closed $40K, including a single $28K project.
Peter — Communications Consultant
From: $500-2,000 projects, just waiting for things to come inTo: $20,000 retainer within weeks
Peter was doing great work for pocket change. We completely revamped his positioning — got clear on who he serves, what outcome he delivers, why he's different, and what that's actually worth. He told me the positioning alone was worth 10x his investment before he even sold it. A couple weeks later, he closed a $20K retainer. Same Peter. Same skills. Same market. Different positioning.
Paula — HR Consultant
From: Solid business but stuck, knew she could be making moreTo: $70K/month from clients who love her for being herself
Paula's positioning was generic. We made sure every word of her new offer oozed "Paula energy" — including the fact that she's the HR consultant who thinks most of HR is kind of dumb. She went from hating sales to loving them, turned a new PE contact into a steady referral source for HR due diligence work, turned an old client into a $50K/month six-month project, and added another $20K/month on top of that.
Stuart — Conversion Copywriter
From: Four months without a single new clientTo: Sold a $3,500 offer and a $19,000 retainer within weeks
When Stuart and I started working together, he hadn't gotten a new client in four months. We put together a new offer. His intention was to price it at $500. I made him raise it to $3,500. He sold it — and then closed a $19,000 retainer on the back end. Same expertise. Completely different packaging.
Amy — Executive Recruiter
From: Successful recruiting business getting harder, referrals slowing downTo: VC firm writing her offer into their term sheets, closing multiple 6-figure clients
Amy's secret sauce wasn't recruiting — it was her entire approach to overhauling a startup's hiring system. We built a whole new offer around that. Within 6 months, she had a VC writing her offer into their term sheets, a repeatable workshop to generate interest, and multiple 6-figure clients.
Ben — Audio Show Strategist
From: Just left a decade at one of the biggest brands in audio entertainmentTo: Built a brand new 6-figure business, now in deal cycles with major dream brands
Ben had incredible experience but no consulting business. We mapped out his positioning, identified his ideal client, and created an offer he could share with his network. Over the next 6 months, he built a brand new 6-figure business from scratch and is now in deal cycles with major brands he'd dreamed of working with.
Jason — Agency Owner → Fractional COO
From: Running an SEO agency solo, worried about the future of his industryTo: $48,000 in new revenue from an offer that didn't exist 6 weeks earlier
Jason wanted to pivot from SEO to fractional COO work for service-based businesses. We built his positioning from scratch — who he'd serve, what transformation he'd deliver, how to price it, how to talk about it. He priced his intro offer at $12,000. His second conversation — not the tenth, not the twentieth — he closed it. Within 6 weeks, he had sold four. That's $48K from something that was just an idea when he walked in.
Dominic — Cybersecurity Consultant
From: Worst year in 10 years of entrepreneurship, referrals completely dried upTo: $135K closed revenue in 10 weeks, $100K+ in pipeline
Dominic had 35,000+ LinkedIn followers and deep expertise — but his referrals had stopped. We redesigned his positioning to amplify his contrarian POV, rewrote his offer and LinkedIn profile, and gave him a clear outreach strategy. Within 4 weeks, he had 17 sales calls booked. Within 10 weeks, $135K closed and another $100K+ in the pipeline. Five colleagues even started referring clients because they finally understood what he did.
Drea — Web Designer
From: Struggling to source small $1-2K website projectsTo: $40K closed in 40 days, on track to hit her $200K goal by mid-July
Drea was undercharging and undervaluing her UX skills. We rethought her positioning, her target client, and her opening offer — ultimately crafting a website assessment that opened doors to bigger, more profitable projects. She set a 2026 revenue goal of $200K. By February 9th — just 40 days in — she'd closed $40K, including a single $28K project.
Peter — Communications Consultant
From: $500-2,000 projects, just waiting for things to come inTo: $20,000 retainer within weeks
Peter was doing great work for pocket change. We completely revamped his positioning — got clear on who he serves, what outcome he delivers, why he's different, and what that's actually worth. He told me the positioning alone was worth 10x his investment before he even sold it. A couple weeks later, he closed a $20K retainer. Same Peter. Same skills. Same market. Different positioning.
Paula — HR Consultant
From: Solid business but stuck, knew she could be making moreTo: $70K/month from clients who love her for being herself
Paula's positioning was generic. We made sure every word of her new offer oozed "Paula energy" — including the fact that she's the HR consultant who thinks most of HR is kind of dumb. She went from hating sales to loving them, turned a new PE contact into a steady referral source for HR due diligence work, turned an old client into a $50K/month six-month project, and added another $20K/month on top of that.
Stuart — Conversion Copywriter
From: Four months without a single new clientTo: Sold a $3,500 offer and a $19,000 retainer within weeks
When Stuart and I started working together, he hadn't gotten a new client in four months. We put together a new offer. His intention was to price it at $500. I made him raise it to $3,500. He sold it — and then closed a $19,000 retainer on the back end. Same expertise. Completely different packaging.
Amy — Executive Recruiter
From: Successful recruiting business getting harder, referrals slowing downTo: VC firm writing her offer into their term sheets, closing multiple 6-figure clients
Amy's secret sauce wasn't recruiting — it was her entire approach to overhauling a startup's hiring system. We built a whole new offer around that. Within 6 months, she had a VC writing her offer into their term sheets, a repeatable workshop to generate interest, and multiple 6-figure clients.
Ben — Audio Show Strategist
From: Just left a decade at one of the biggest brands in audio entertainmentTo: Built a brand new 6-figure business, now in deal cycles with major dream brands
Ben had incredible experience but no consulting business. We mapped out his positioning, identified his ideal client, and created an offer he could share with his network. Over the next 6 months, he built a brand new 6-figure business from scratch and is now in deal cycles with major brands he'd dreamed of working with.
Jason — Agency Owner → Fractional COO
From: Running an SEO agency solo, worried about the future of his industryTo: $48,000 in new revenue from an offer that didn't exist 6 weeks earlier
Jason wanted to pivot from SEO to fractional COO work for service-based businesses. We built his positioning from scratch — who he'd serve, what transformation he'd deliver, how to price it, how to talk about it. He priced his intro offer at $12,000. His second conversation — not the tenth, not the twentieth — he closed it. Within 6 weeks, he had sold four. That's $48K from something that was just an idea when he walked in.
Dominic — Cybersecurity Consultant
From: Worst year in 10 years of entrepreneurship, referrals completely dried upTo: $135K closed revenue in 10 weeks, $100K+ in pipeline
Dominic had 35,000+ LinkedIn followers and deep expertise — but his referrals had stopped. We redesigned his positioning to amplify his contrarian POV, rewrote his offer and LinkedIn profile, and gave him a clear outreach strategy. Within 4 weeks, he had 17 sales calls booked. Within 10 weeks, $135K closed and another $100K+ in the pipeline. Five colleagues even started referring clients because they finally understood what he did.
Drea — Web Designer
From: Struggling to source small $1-2K website projectsTo: $40K closed in 40 days, on track to hit her $200K goal by mid-July
Drea was undercharging and undervaluing her UX skills. We rethought her positioning, her target client, and her opening offer — ultimately crafting a website assessment that opened doors to bigger, more profitable projects. She set a 2026 revenue goal of $200K. By February 9th — just 40 days in — she'd closed $40K, including a single $28K project.
Peter — Communications Consultant
From: $500-2,000 projects, just waiting for things to come inTo: $20,000 retainer within weeks
Peter was doing great work for pocket change. We completely revamped his positioning — got clear on who he serves, what outcome he delivers, why he's different, and what that's actually worth. He told me the positioning alone was worth 10x his investment before he even sold it. A couple weeks later, he closed a $20K retainer. Same Peter. Same skills. Same market. Different positioning.
Paula — HR Consultant
From: Solid business but stuck, knew she could be making moreTo: $70K/month from clients who love her for being herself
Paula's positioning was generic. We made sure every word of her new offer oozed "Paula energy" — including the fact that she's the HR consultant who thinks most of HR is kind of dumb. She went from hating sales to loving them, turned a new PE contact into a steady referral source for HR due diligence work, turned an old client into a $50K/month six-month project, and added another $20K/month on top of that.
Stuart — Conversion Copywriter
From: Four months without a single new clientTo: Sold a $3,500 offer and a $19,000 retainer within weeks
When Stuart and I started working together, he hadn't gotten a new client in four months. We put together a new offer. His intention was to price it at $500. I made him raise it to $3,500. He sold it — and then closed a $19,000 retainer on the back end. Same expertise. Completely different packaging.
Amy — Executive Recruiter
From: Successful recruiting business getting harder, referrals slowing downTo: VC firm writing her offer into their term sheets, closing multiple 6-figure clients
Amy's secret sauce wasn't recruiting — it was her entire approach to overhauling a startup's hiring system. We built a whole new offer around that. Within 6 months, she had a VC writing her offer into their term sheets, a repeatable workshop to generate interest, and multiple 6-figure clients.
Ben — Audio Show Strategist
From: Just left a decade at one of the biggest brands in audio entertainmentTo: Built a brand new 6-figure business, now in deal cycles with major dream brands
Ben had incredible experience but no consulting business. We mapped out his positioning, identified his ideal client, and created an offer he could share with his network. Over the next 6 months, he built a brand new 6-figure business from scratch and is now in deal cycles with major brands he'd dreamed of working with.
MORE LOVE FROM PAST CUSTOMERS
MORE LOVE FROM PAST CUSTOMERS
MORE LOVE FROM PAST CUSTOMERS
WHAT MAKES THIS DIFFERENT
WHAT MAKES THIS DIFFERENT
WHAT MAKES THIS DIFFERENT
This Isn't Another Course. Or Another Mastermind. Or Another Coach Telling You What Worked For Them.
If you've tried other programs, coaching, or courses and they didn't work, I'm not surprised. Here's why most of them fail and why this is different:
You think you need MORE—more leads, more clients, more marketing, more hustle.
But that's not true.
You need to fix the foundation first. Then everything else gets easier.
Most programs give you 100 strategies and hope something sticks.
We give you surgical precision on the ONE thing that will move YOUR business forward fastest. The Essentialist Compass assessment means we're not guessing — we're diagnosing.
Most coaches offer generic advice that might work for someone.
Everything here starts with understanding YOUR specific situation. Your weekly coaching, your async feedback, your roadmap — all customized to where you actually are, not where some curriculum assumes you should be.
Most group programs feel like you're on your own.
The level of daily, hands-on support in this community is closer to 1:1 coaching than any group program you've experienced. I'm in the community every day reviewing work, recording personalized Loom breakdowns, and giving specific feedback. This isn't a Facebook group with tumbleweeds.
Most programs focus on tactics before foundation.
We start with positioning. Every single time. Because no amount of marketing, lead generation, or content creation will fix unclear positioning. When your positioning is right, marketing becomes obvious. When it's wrong, everything is a struggle.
Most approaches force you to choose between making money and being yourself.
That's the false trade-off, and it's bullshit. Every case study on this page is someone who started making significantly more money by being MORE themselves — not by following some cookie-cutter formula. Paula's "most of HR is dumb" energy. Dominic's contrarian cybersecurity POV. Your weirdness is your competitive advantage, not a liability.
WHAT MAKES THIS DIFFERENT
WHAT MAKES THIS DIFFERENT
WHAT MAKES THIS DIFFERENT
This Isn't Another Course. Or Another Mastermind. Or Another Coach Telling You What Worked For Them.
If you've tried other programs, coaching, or courses and they didn't work, I'm not surprised. Here's why most of them fail and why this is different:
You think you need MORE—more leads, more clients, more marketing, more hustle.
But that's not true.
You need to fix the foundation first. Then everything else gets easier.
What This Costs:
The Essentialist CEO Collective: $5,000 for 6 months
Payment plan available: $1,000/month for 6 months if that works better for you.
Here's how I think about the investment: Look at any of the case studies above. Peter went from $500 projects to a $20K retainer. Jason created $48K in new revenue in 6 weeks. Drea closed $40K in 40 days. Stuart went from zero clients in 4 months to a $19K retainer.
The ROI math isn't theoretical. It's what actually happens when experienced, skilled people finally get their positioning and business foundation right.
If you're making $10-20K months and you know you should be making $30-50K+, the question isn't whether you can afford this. It's what it's costing you every month that you don't fix the foundation.
What's included in your investment:
Essentialist Compass Assessment + Personalized 90-Day Roadmap
Weekly live group coaching calls
Quarterly Positioning Sprints (live participation)
Monthly Hot Seat sessions
Private community with daily async support from me
Complete Essentialist CEO System course + all templates and frameworks
Monthly expert workshops
Quarterly business reviews with updated roadmaps
All future content, sprints, and resources added during your membership
What This Costs:
The Essentialist CEO Collective: $5,000 for 6 months
Payment plan available: $1,000/month for 6 months if that works better for you.
Here's how I think about the investment: Look at any of the case studies above. Peter went from $500 projects to a $20K retainer. Jason created $48K in new revenue in 6 weeks. Drea closed $40K in 40 days. Stuart went from zero clients in 4 months to a $19K retainer.
The ROI math isn't theoretical. It's what actually happens when experienced, skilled people finally get their positioning and business foundation right.
If you're making $10-20K months and you know you should be making $30-50K+, the question isn't whether you can afford this. It's what it's costing you every month that you don't fix the foundation.
What's included in your investment:
Essentialist Compass Assessment + Personalized 90-Day Roadmap
Weekly live group coaching calls
Quarterly Positioning Sprints (live participation)
Monthly Hot Seat sessions
Private community with daily async support from me
Complete Essentialist CEO System course + all templates and frameworks
Monthly expert workshops
Quarterly business reviews with updated roadmaps
All future content, sprints, and resources added during your membership
Frequently Asked Questions
Frequently Asked Questions
I've tried coaching/programs before and they didn't work.
I hear this a lot, and honestly it's one of the reasons I built the Collective the way I did. Most programs fail because they're generic — they give you a formula that worked for one person in one context and hope it translates. The Essentialist Compass assessment means we start by understanding exactly what YOUR business needs. And the daily async support means you're never stuck wondering "but how does this apply to MY situation?" This is as close to 1:1 coaching as you can get without the 1:1 price tag.
I'm really busy. I'm not sure I can add something else to my plate.
I get it — you're delivering client work, trying to run your business, and already feeling stretched thin. But here's the honest truth: you're busy because your business doesn't have systems and leverage built into it. You're doing everything from scratch, every time. The Collective is designed to fix that. The weekly coaching calls are 60-90 minutes. The async support works on your schedule. And the whole point is to build a business that takes less of your time, not more.
How is this different from the workshop?
The workshop is a 75-minute introduction to the methodology — it shows you the framework, runs you through part of the assessment, and helps you see what's possible. The Collective is where you actually implement it. You get personalized diagnosis, ongoing coaching, community support, and accountability to do the work over 6 months. The workshop shows you the map. The Collective walks the territory with you.
What if I'm not sure it's the right fit?
That's exactly what our call is for. I genuinely don't want you to join unless we both feel confident it's right. I'll be honest with you on our call — if I don't think this is the best move for you right now, I'll tell you. That's the Hell Yes Principle, and I take it seriously.
Do I need to be available at specific times?
Weekly coaching calls are scheduled at consistent times, and I always record them if you can't make it live. The community and async support are available whenever works for you. Sprints have a 4-week structure but are flexible within that window. Most members find a rhythm that works with their schedule within the first couple of weeks.
What if I don't see results?
Here's what I can tell you: every single person in those case studies above was skeptical, busy, and had tried things before that didn't work. The difference is the diagnostic approach — we don't guess at what your business needs, we assess it. And then we focus relentlessly on the thing that matters most. If you do the work, the results come. I've seen it too many times to question it. That said, this works for people who implement. If you're looking for something passive, this isn't it.
Can I do 1:1 coaching instead?
Yes. I also offer private 1:1 coaching for people who prefer individual attention or work better outside of group settings. We can talk about whether Collective or 1:1 is the better fit on our call. Some people start in the Collective and upgrade to 1:1 later — you get access to everything in the Collective either way.
I've tried coaching/programs before and they didn't work.
I hear this a lot, and honestly it's one of the reasons I built the Collective the way I did. Most programs fail because they're generic — they give you a formula that worked for one person in one context and hope it translates. The Essentialist Compass assessment means we start by understanding exactly what YOUR business needs. And the daily async support means you're never stuck wondering "but how does this apply to MY situation?" This is as close to 1:1 coaching as you can get without the 1:1 price tag.
I'm really busy. I'm not sure I can add something else to my plate.
I get it — you're delivering client work, trying to run your business, and already feeling stretched thin. But here's the honest truth: you're busy because your business doesn't have systems and leverage built into it. You're doing everything from scratch, every time. The Collective is designed to fix that. The weekly coaching calls are 60-90 minutes. The async support works on your schedule. And the whole point is to build a business that takes less of your time, not more.
How is this different from the workshop?
The workshop is a 75-minute introduction to the methodology — it shows you the framework, runs you through part of the assessment, and helps you see what's possible. The Collective is where you actually implement it. You get personalized diagnosis, ongoing coaching, community support, and accountability to do the work over 6 months. The workshop shows you the map. The Collective walks the territory with you.
What if I'm not sure it's the right fit?
That's exactly what our call is for. I genuinely don't want you to join unless we both feel confident it's right. I'll be honest with you on our call — if I don't think this is the best move for you right now, I'll tell you. That's the Hell Yes Principle, and I take it seriously.
Do I need to be available at specific times?
Weekly coaching calls are scheduled at consistent times, and I always record them if you can't make it live. The community and async support are available whenever works for you. Sprints have a 4-week structure but are flexible within that window. Most members find a rhythm that works with their schedule within the first couple of weeks.
What if I don't see results?
Here's what I can tell you: every single person in those case studies above was skeptical, busy, and had tried things before that didn't work. The difference is the diagnostic approach — we don't guess at what your business needs, we assess it. And then we focus relentlessly on the thing that matters most. If you do the work, the results come. I've seen it too many times to question it. That said, this works for people who implement. If you're looking for something passive, this isn't it.
Can I do 1:1 coaching instead?
Yes. I also offer private 1:1 coaching for people who prefer individual attention or work better outside of group settings. We can talk about whether Collective or 1:1 is the better fit on our call. Some people start in the Collective and upgrade to 1:1 later — you get access to everything in the Collective either way.
Ready For Your Call?
You've seen what's included. You've read the case studies. You know who this is for and who it's not for.
Now come to our call ready to have an honest conversation about your business. I'll bring the diagnostic lens and the direct feedback. You bring the willingness to look at what's actually going on.
Check your email for your call confirmation — your date, time, and calendar invite are all there. If you didn't get it, check your spam folder or email me at hello@essentialistceo.com.
If you need to reschedule, use the link in your confirmation email. If you have questions before the call, email me — I read everything.
See you soon.
— Kasey
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.
Kasey Jones
Essentialist CEO
Kasey Jones
Essentialist CEO
Kasey Jones
Essentialist CEO