Please fill out the form to get your personalised roast!
Please fill out the form to get your personalised roast!
Please fill out the form to get your personalised roast!

Kasey Jones
Essentialist CEO
Joined by 530+ Founders
The Toast & Roast Library: Real LinkedIn Breakdowns That Make You More Revenue
The Toast & Roast Library: Real LinkedIn Breakdowns That Make You More Revenue
Watch me diagnose real entrepreneurs' LinkedIn profiles, toast what's brilliant, roast what's sabotaging them, and tell them exactly what to change to make more money.
Watch me diagnose real entrepreneurs' LinkedIn profiles, toast what's brilliant, roast what's sabotaging them, and tell them exactly what to change to make more money.
Here's How It Works:
You Sign Up and we'll Show You All The 'Roasts' so you can make more $$$
Here's How It Works:
You Sign Up and we'll Show You All The 'Roasts' so you can make more $$$


I spent years building what looked like a "successful" business on paper, but I was secretly climbing the wrong mountain every day. When I finally learned to use The Essentialist Compass to identify my actual position and create a personalized roadmap, everything changed.
Now I help other experienced service providers navigate their own transformation – guiding them to consistent $10K+ months without the feast-or-famine terrain, complex systems, or exhausting climbs that most "success" requires.
I spent years building what looked like a "successful" business on paper, but I was secretly climbing the wrong mountain every day. When I finally learned to use The Essentialist Compass to identify my actual position and create a personalized roadmap, everything changed.
Now I help other experienced service providers navigate their own transformation – guiding them to consistent $10K+ months without the feast-or-famine terrain, complex systems, or exhausting climbs that most "success" requires.
I spent years building what looked like a "successful" business on paper, but I was secretly climbing the wrong mountain every day. When I finally learned to use The Essentialist Compass to identify my actual position and create a personalized roadmap, everything changed.
Now I help other experienced service providers navigate their own transformation – guiding them to consistent $10K+ months without the feast-or-famine terrain, complex systems, or exhausting climbs that most "success" requires.


Here's what makes my approach different:
I don't just teach theory. I'm actively building my own business using these exact principles, sharing my failures and learnings in real-time. When I teach you about authentic positioning, it's because I just spent last month testing it in my own business. When I show you how to focus on what's essential, it's because I'm living that discipline daily.
You're not getting advice from someone who "made it" and forgot what the struggle feels like. You're getting guidance from someone who's in the trenches with you, just a few steps ahead on the path.
Here's what makes my approach different:
I don't just teach theory. I'm actively building my own business using these exact principles, sharing my failures and learnings in real-time. When I teach you about authentic positioning, it's because I just spent last month testing it in my own business. When I show you how to focus on what's essential, it's because I'm living that discipline daily.
You're not getting advice from someone who "made it" and forgot what the struggle feels like. You're getting guidance from someone who's in the trenches with you, just a few steps ahead on the path.
Here's How It Works:
You Submit Your LinkedIn profile and we'll 'Roast' it for you so you can make more $$$
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.
Questions? Need help? Email kasey@essentialistceo.com and we'll get you sorted immediately.

Kasey Jones
Essentialist CEO

Kasey Jones
Essentialist CEO

Kasey Jones
Essentialist CEO